Mobile is both a medium and a communication. As a medium, be it portal, wearable or convertible, mobile is a personal, wireless, computing-enabled, and Internet-connected device with different forms, features and functions used in different ares for different purposes. Mobile enables its users to share or sell content and/services. As a communication, it is ubiquitous, media-rich, personalised, and interactive, redefining and reshaping all forms and formats of communication.
As the medium dimension of mobile, mobile media (portable, wearable or convertible) refer to wireless, computing-enabled, and Internet-connected devices with different forms, features and functions, enabling users to produce, consume, share or sell content or services.
As the communication dimension of mobile, mobile communication is ubiquitous, media-rich, personalised, and interactive, redefining and reshaping all forms and formats of communication.
Being interdisciplinary and applied, mobile studies examines different forms, features, functions, processes, effects, expectations and experiences of mobile as a medium and a communication used in different areas for different purposes. Major areas of mobile studies include, not limited to, the following: mobile experience, mobile content, mobile services, mobile users, mobile governance, mobile marketing, mobile advertising, mobile education, and mobile journalism.
Mobile experience refers to a process in which mobile users use integrated, interactive and immersive multimedia elements to connect, consume and construct content and/or services in an engaging, empowering and enlightening fashion.
Mobile content refers to news, views, and other information, be it text, audio, video or mixed, produced, designed and disseminated via mobile devices for mobile users's consumption.
Mobile service can be hosting, sharing, and other service, be it searching, chatting, shopping, texting, or social networking, provided via mobile devices for mobile users' consumption.
Mobile government refers to government services available on mobile devices that enable governments at different levels to stay connected and interacted with the public anytime anywhere.
Leveraging its different forms and functions, mobile communicates the values of a product or service in order to sell that product or service on mobile devices.
As a form of non-personal and paid persuasive communication, mobile advertising is to create and increase awareness, perception and image of a product, service or idea and to persuade users into buying that product, service or idea on mobile devices.
It refers to the practice of medicine and public health and the provision of health information through mobile devices and/or apps.
In different forms and formats, mobile entertainment largely refers to music, movie, games, etc. on mobile devices.
It refers to social media such as facebook, twitter, and foursquare on mobile devices.
Games designed for mobile devices and played by mobile users on mobile devices.
Using mobile devices, shoppers purchase products or services via mobile devices.
Mobile devices are used for reporting, writing, producing, editing, publishing and distributing news.
Education is given on mobile devices to enable mobile users to learn or teach anything anytime anywhere.